An AI chatbot trained on your business
A chatbot done well answers your customers’ questions instantly, at 11pm as readily as 11am, in your own words. We build chatbots trained on your website’s content, set up to hand over to a person when they should, and if your site doesn’t need one, the strategy call is where we’ll say so. We’re a small studio in north Norfolk, a short drive from Norwich, building chatbots for businesses there and across the UK. Setups from £400, agreed before anything is built.
WHAT WE MEAN BY IT
Not the clunky chatbots you’ve met before.
The chatbots most people have met were decision trees in fancy dress: press 1 for opening hours, press 2 for a dead end. A modern AI chatbot is a different tool. It reads your actual website, your services, your prices, your policies, and answers the question the visitor asked, in sentences, the way a well-briefed member of staff would. The technology moved; most websites haven’t caught up yet.
A question first
We’ll tell you if the answer is no.
A chatbot is something we sell, so it’s worth being plain: not every website needs one, and we’d rather talk you out of one than sell you something that won’t get used.
Worth it when you get a steady stream of the same few questions
And answering them takes real time.
Worth it when customers often come looking outside working hours
When nobody’s there to reply.
Worth it when a quick answer affects whether someone enquires or buys
Worth it when your site has enough content for a chatbot to work from
Services, prices, policies, FAQs.
Probably not if your site is small and simple
A clear contact page does the job already.
Probably not if you comfortably answer all your enquiries yourself
Probably not if your customers prefer a phone call
In some sectors they always will.
HOW WE WORK
Trained on your business, and told not to guess
Trained on your business, not the whole internet
Your site, your services and prices, your policies, your real FAQs.
Built to hand over to a human
Clean handoff, so when a question needs a person, the conversation passes to email or your support route.
Set up not to make things up
Configured to work from your information, staying within what it knows, and to say “I’m not sure, let me pass you to someone” rather than inventing an answer.
As simple or as connected as it needs to be
Some need a booking system or CRM connection, or guided conversation flows. We build to what the job needs.
Tuned after launch
Seeing the real questions people ask, spotting where answers fall short, refining as it goes.
WORTH KNOWING
Why a web studio builds these
A chatbot is website work: it lives on your site, draws on your content, and hands over to your contact routes, so the person building it should understand all three. We build ours on the same cloud infrastructure that runs our hosted sites, with UK data residency, and every one starts from your content rather than a generic template.
WHAT IT COSTS
What does a chatbot cost?
Chatbot pricing has two parts: the one-off setup, and a small monthly fee to keep it running.
A chatbot added during a new website build is priced lower than a standalone setup; the quote shows both.
Basic chatbot setup, trained on your website content with email handoff
From £400
More involved setups, custom flows or CRM/booking integration
£800 to £1,500
Monthly fee, hosting, AI model usage, and ongoing tuning
£30 to £80/month
RELATED SERVICES
Chatbots work best with the rest of Grow.
Content Creation
A chatbot is only as good as what it’s trained on. Clear, well-written content gives it solid ground to answer from.
Analytics & Reporting
The questions people ask a chatbot are useful data, showing what customers want to know.
Conversion Optimisation
A chatbot that answers the right question at the right moment is, in itself, a conversion tool.