How Hill Trust
A complete website for a Norfolk Broads education charity, built around several very different audiences so each one finds its own clear way in.
CharityEnvironmental Education
What we built
WordPress Web Design
Web design that fits the business behind it
Your customers decide in seconds whether a site is for them. We design websites around what they came to do and what your business sells: considered, accessible, and shaped for the build that follows, whether that's WordPress, a modern JS framework, or a single page. We're a small web design studio in north Norfolk, a short drive from Norwich, working with businesses there and right across the UK.
Fits your business
Designed from scratch around what you sell and who buys it.
Easy to use
Clear routes to the thing your customers came to do, on any size of screen.
Seen before it's built
You approve the design first, so changes happen while they're still cheap.
What we do
Design that fits the build that follows
The platform shapes the design, so we design for the build that follows. Three approaches for full sites, and a fourth for when one page is all you need.
Bespoke Web Design
Designed from a blank page for businesses that want a look nobody else has: a distinctive visual identity, considered interactions, and a structure built around what you sell. Usually paired with a modern JS or custom build.
customDistinctiveNo Template
ExploreBespoke Design
WordPress Web Design
Bespoke design for WordPress with Divi, for businesses that want to edit their own pages after launch. Every layout is designed for you rather than picked from a theme, with Divi's flexibility used where it helps. The build side is on the WordPress development page.
WordPressDiviFamiliar editing
ExploreWordPress Design
Modern Web Design
Bespoke design for sites built on Astro, Next.js, or similar, with content managed in Payload CMS. For businesses that put speed, security, and low maintenance first. The build side is on the modern JS development page.
AstroNext.jsModern Stack
ExploreModern Design
One-Page Web Design
A simpler, more affordable approach for sole traders, side projects, and holding pages: one well-designed page that says what you do, shows the proof, and makes it easy to get in touch.
Explore
One-Page Websites
One-Page Websites
Not sure which fits? The initial conversation works it out.
Recent work
A few recent projects
Websites designed for consultancies, trades, charities, and holiday lets. Each one designed around what that business sells and who buys from it, then built to match.
The Brighton Bard
We had the pleasure of designing a single-page website for "The Brighton Bard," a project by the talented Jonathan Bradshaw. This site was a unique endeavo
“BrainWeb is a one stop solution for anyone wanting help in understanding how to maximise their presence in the digital world.”
Museum of the Broads
The Museum of the Broads(https://www.museumofthebroads.org.uk/) in Stalham, an institution dedicated to preserving the rich history and natural beauty of t
What we built
WordPress Web Design · Managed WordPress Hosting
Jacqui Whilmhurst
This project involved the complete WordPress design and development for Dr. Jacqui Wilmshurst, an accomplished psychologist with a rich and varied backgrou
“I've had three websites designed by Ric now, and there are multiple reasons I keep going back. … And, most importantly, I've loved the end product every time.”
Tank Clad Ltd
Tank Clad Ltd(https://www.tankclad.co.uk/) is a UK-based company specializing in tanking and cladding services for industrial and commercial clients. They
What we built
WordPress Web Design · Managed WordPress Hosting
Resilience with Tianne
This project involved creating a sophisticated and persuasive website for corporate resilience expert, Tianne Croshaw. The core challenge was to translate
What we built
WordPress Web Design · Managed WordPress Hosting
East Meets West
This project involved creating a comprehensive one-page WordPress website for John Hall of Norwich Chinese Medicine. The challenge was to present a complet
What we built
WordPress Web Design · Managed WordPress Hosting
What's included
What's in every design project
Every design project includes everything below, inside the fixed quote. The build phase has its own list on the Build overview.
The initial conversation
free, 30 to 60 minutes, so we both know it's the right fit before anything is quoted
A fixed written quote
for the design phase, before any work begins
Bespoke design
designed from a blank page around your business and your customers
The First Look
the homepage and one key internal page, at real fidelity, for you to react to
Revision rounds
as many as it takes; we don't count them against a limit
Designed mobile-first
and checked at phone, tablet, and desktop sizes
Accessibility designed in
contrast, type sizes, focus states, and layouts that work with a keyboard; the build page covers the implementation
GDPR-aware design
forms that ask only for what's needed, and consent that doesn't get in the way; the build page covers the code
WordPress or modern JS?
The platform shapes the design, so it's decided in the initial conversation, not after. The Build overview sets out the trade-offs in full.
Packages and prices
Three ways to do it, and what each one starts at
What's included in each, side by side.
One-pageEverything on a single page
WordPressDivi, so you can edit it yourself
ModernAstro and Payload CMS
PagesOne-pageOneWordPressUp to twelve, plus a blogModernNo set limit, with three content collections included
DesignOne-pageBespoke single-page designWordPressBespoke design, built with Divi's Theme BuilderModernBespoke design, with custom Payload collections for a blog, projects, and the like
Who edits itOne-pageWe do. Send us the change and it goes up.WordPressYou do, in Divi, after the training session at handover. Or we do, if you'd rather.ModernYou do, in Payload CMS, after the training session at handover. Or we do, if you'd rather.
Built withOne-pageAstro or Next.jsWordPressWordPress with DiviModernAstro or Next.js with Payload CMS
FromOne-page£350WordPress£550Modern£950
Best forOne-pageA new business that needs to be findable this monthWordPressMost businesses, most of the timeModernSites that have to be fast, secure, and still right in five years
Get a fixed quote
Every price is a starting point; the quote is fixed, in writing, before work begins. Every build includes a training session at handover and the first year of managed hosting, and we are not VAT registered, so the agreed figure is the invoiced figure. Custom WordPress, e-commerce, and larger builds are quoted individually.
HOW DESIGN WORK RUNS
From first conversation
to a design you've signed off.
The design phase is where the look, feel, and structure of the site get decided. It's the part most clients are picturing when they think about getting a website made, and it sets up everything that comes after.
See the full processBEFORE WE START
The Initial Conversation
A proper chat about your business and your brand: what you've got that's working, what isn't, and what the site is for. We'll talk about whether a refresh or a full rebuild fits, what the timing might look like, and roughly what the design phase would involve.
Free · 30 to 60 minutes
01
GETTING TO KNOW THE BRAND
The Groundwork
Before design can begin, we need the raw materials. That means your logo and brand assets if you have them, a sense of voice and tone (or our help defining one), reference sites you like, sample copy or content notes, and any photography or imagery you want to work with. If you've got brand guidelines, even informal ones, send them over.
We don't ask you to fill in long discovery forms. A clear shared list, a couple of focused questions, and a conversation if that's faster.
Usually a week or two · Share what you've got
02
WHERE DESIGN HAPPENS
The First Look
We put together an initial design concept, typically the homepage and one key internal page, designed specifically for your business. Not a template, not a moodboard: a real design at real fidelity that you can react to.
We work through structured rounds of feedback until the direction is right, and we don't count revisions against a limit. The First Look exists so you can tell us early what's working and what isn't, before any build work begins. Sign-off here is the biggest decision in the project; once you're happy, the first invoice goes out and the build starts.
2 to 3 weeks · Your feedback · First invoice, 50%
HANDOFF
What happens next
Once the design is signed off, the build phase takes over. The full site gets engineered to match the design, your hosting gets set up at launch, and the site goes live. If you're commissioning design only and taking the files to another developer, we hand over the assets cleanly and you can take it from there.
FAQ
Things people ask us about web design
The five questions that come up on most design enquiries. The full list, with the ones about pricing, timing, and what happens if you change your mind, is on the design FAQ page.
Ask a question
If your question isn't here, ask. You'll get an answer from the person who'd be doing the design work.
- Will my site be mobile-friendly?
Yes. Every site we design is built mobile-first and tested across breakpoints. More than half of most websites' visitors arrive on a phone, so mobile isn't an afterthought; it's the starting point.
- How much does a web design project cost?
It depends on the approach and the scope. Single-page sites start from £350. Standard WordPress sites (up to 12 pages) start from £550. Custom WordPress sites start from £750. Modern JS framework sites start from £600. WordPress e-commerce starts from £1,000. Bespoke design pairs with the build it's chosen for, so pricing follows the relevant build tier. Full detail lives on the Build page, and every project is fixed-quoted before any work begins.
- What does "bespoke web design" actually mean?
A site designed from scratch for your business, not adapted from a theme. The structure, typography, photography, and small interactions are all chosen for you specifically. We don't start with a generic template and customise it; we start with a blank page and design from there. A bespoke design can be quiet, restrained, or classical, it doesn't have to be flashy. The point is that every decision is deliberate, made for you, and not running on thousands of other sites.
- Do you do illustrations or custom icons?
Where the project genuinely needs them. The brand style leans heavily on real photography rather than illustration, but custom icons, hand-drawn diagrams, or editorial illustrations are a fit on some projects. We'll talk through whether it's right for yours and quote any custom illustration as part of the project, or recommend an illustrator we trust if the work warrants a specialist.
- Do I need to have copy written before we start?
Not necessarily, but the more we know about what you want to say, the better the design serves it. If you've got copy, send it in the Groundwork stage. If you don't, we can help: we offer copywriting and AI-assisted writing as a separate service, with editorial oversight. Even a rough sketch ("here's roughly what each section should cover") is enough to start the design.
Ready to talk about your design?
The first conversation costs nothing and commits you to nothing. Tell us about your business and what you've already got, and we'll come back with a view on what the right design would involve and what it would cost.
5.0 on Google · 15+ years building websites · Norfolk, UK