If enquiries get copied from an inbox into a spreadsheet, or bookings re-keyed into a calendar, your website is an island. Integration is the connecting work that links it to the systems your business runs on, payments, bookings, your CRM, your email platform, so the data moves by itself and nobody copies anything anywhere. We’re a small studio in north Norfolk, a short drive from Norwich, wiring websites into the tools businesses use there and across the UK. Priced within the project quote, or fixed in writing when added to an existing site.
What we mean by it
A website on its own is just pages. The moment it needs to take a payment, accept a booking, add someone to a mailing list, or push an enquiry into your CRM, it has to talk to another system. That connecting work is integration, and it's what turns the website into part of how the business runs.
Done badly, or not at all, it leaves gaps that get filled by hand: enquiries copied from an inbox into a spreadsheet, bookings re-keyed into a calendar, customer details typed into a CRM after the fact. Every one of those gaps is slow, and every one is a chance to make a mistake.
Done well, the systems talk to each other directly. A booking made on the site appears in the calendar. A new customer lands in the CRM. A sale is recorded, a confirmation email goes out, the numbers reach the right place, and nobody has copied anything anywhere. The website becomes part of how the business runs, rather than a separate thing to keep in sync.
What we connect
We work comfortably across the platforms most UK SMEs already use. The main categories:
Stripe
Card payments, subscriptions, and recurring billing.
Calendly, Setmore, SuperControl, Bedful, Microsoft Bookings
Covering everything from consultation scheduling to holiday-let management.
HubSpot, Pipedrive, Capsule, Zoho, Salesforce
So enquiries and customers flow straight into your sales pipeline.
Mailchimp, Brevo, Klaviyo
So sign-ups on the site land in the right list, ready for whatever you send next.
Google Workspace, Microsoft 365
For the email, calendars, and tools your team already runs on.
Google Analytics, Google Reviews
So you can see what the site is doing and show visitors what your customers think.
How we work
A few things that shape every integration at BrainWeb.
Integration is most often scoped into a new build from the start, so the site is designed around how the data needs to flow. It can also be added to a site you already have, including one we didn't build, once we've seen what's there.
We connect systems using official, documented methods and well-maintained tools. Fragile workarounds save time on day one and cost far more on the day they break.
Integration is rarely just a website job. It usually means configuring the other platform too: the payment account, the CRM fields, the booking system. We handle both ends, so the connection works end to end rather than half-works.
Anything that moves between systems is handled with GDPR in mind: a secure connection, and only the data that needs to move. Customer information isn't passed around carelessly.
An integration is tested with real cases before launch: a test payment, a test booking, a test enquiry, so the first time it runs for real isn't the first time it has run at all.
Worth knowing
Stripe takes a percentage of each transaction. Your CRM, your email platform, your booking system: most charge a monthly subscription. Those fees are paid by you, directly to the provider. Before you commit to an integration, you'll know what it costs to run.
Platforms update, occasionally they change how they work, and very occasionally they break. We build integrations to be as robust as possible, using supported, official methods. If a platform does change something, putting it right is the kind of job a managed hosting plan or an hourly arrangement covers.
None of this is a reason to avoid integration. It's just worth knowing what you're taking on, so there are no surprises later.
What's included
Whether it's part of a build or added to an existing site, every integration includes the following.
Recent Work
A second website for a second business, launched off the back of Tank Clad's capability but sold under its own name, because the two serve different buyers.
What we built
WordPress Web Design · WordPress Development with Divi · Managed WordPress Hosting
A WordPress site for a family-run Norfolk campervan converter, built around a custom conversions portfolio, a dedicated services and FAQ hub, and a refreshed logo suite for light and dark use.
What we built
WordPress Website Design & Build · Custom Post Type · Managed WordPress Hosting
A multi-page WordPress site for an international aerospace and quality consultancy, built to give a newly formed firm a credible home and ready it for the 2026 standards.
“Ric was suggested to my by a complete stranger and I have been very pleased with his work. … I would certainly recommend Ric to anyone out there.”
A complete website for a Norfolk Broads education charity, built around several very different audiences so each one finds its own clear way in.
What we built
WordPress Web Design
We rebuilt our own site as a WordPress-to-Astro conversion, the same service we sell, built to the same standards we ship to clients, so the site is the proof rather than the claim.
What we built
Web Design · Web Development · Website Hosting · Content Creation
What it costs
Integration is rarely a standalone purchase. Most often it's part of a website build, scoped and included in the project quote. Where an integration is added to an existing site, it's quoted on its own: a fixed price for defined work, or the hourly development rate for smaller jobs, agreed before anything starts. Either way you get a clear figure first, and the third-party platform's own fees, which are separate and paid directly to them, are spelled out so there are no surprises on the running cost.
Related work
Integration sits alongside two other specialist services in the Build pillar.
The first conversation costs nothing and commits you to nothing. Tell us what the site needs to connect to, a payment system, a booking platform, a CRM, or something more unusual, and we’ll come back with a view on what it would take and what it would cost to run.